SEO - Q & As
1)What is Search Engines?
Search Engines are very critical key element useful to find out specific and relevantinformation through huge extent of World Wide Web. Some major commonly used
search engine:
● Yahoo
● Bing
2) Tell me something about Google
Google is the world’s largest and renowned search engine incorporating
about 66.8% of market share. It was introduced in 1998 by students of Stanford
University students Sergey Brin and Larry Page . The unique algorithmic ranking
system is considered as its key of success. Apart of Google Mail services there are
various worthy and useful tools are being offered absolutely free which include
Blogger, Feedburner, YouTube, Google Plus, Adsense, Webmaster Tools, Adword,
Analytics and many more
3) Define SEO?
SEO is the abbreviated form of “ Search Engine Optimization ”. It is the set of process
in account of which a website or web page is being constructed or optimized that
helps them to enhance their appearance or visibility at top in SERPs (Search Engine
Result Pages).
4 ) Explain distinct types of SEO practice?
Primarily two types of SEO are being sporting in practice – OffPage SEO and OnPage
SEO.
OffPage SEO is the method of earning backlinks from other websites in order to
enhance the ranking of the site. This method include various method of SEO including
Blog posting, forum, article submission, Press release submission, classified and
miscellaneous.
OnPage SEO is the process of optimizing a website which includes onsite work
such as writing content, title, description, Alt tag, Meta tags as well as ensuring
webpage’s code and design which can be indexed and crawled by search engines
properly.
5) Define blog, article & press release?
A blog is referred as an information or discussion published on website or World
Wide Web incorporating distinct entries called as posts. Basically, the blog is referred
as everything thing where you can include others too. It is more individual in contrast
to article and press release. It is also considered as very personal in subject to both
style and comprised ideas and information and can be written in the way just like
you may talk to your readers. It is also called Web diary or Online Diary.
The articles are concerned with specific topic or event and are highly oriented
towards an opinion instead of information. An article is supposed to be more
oriented towards showing up opinions, views and idea. Generally, it is written by a
third party or expert of any specific field.
Press Release is related with a specific action or event which can be republished by
distinct medium of mass-media including other websites. It should be simple, short
and professional. It conveys a clear message or information.
6) What are Meta Tags?
HTML meta tags are usually referred as tags of page data which sits between
opening and closing head tags of a document’s HTML code. Actually these are hidden
keywords who sits in the code. These are invisible to visitors but are visible and
readable by Search Engines.
Example:
<head>
<title>Not considered as Meta Tag, even required anyway</title>
<meta name=”description” content=”Write your description here” />
<meta name=”keywords” content=”Write your keyword here” />
</head>
7) Difference between keyword & keyword phrase?
The keyword term is basically concerned with a oneword
term, on the other hand a keyword phrase considered as employment of two or more wordcombinations.
Therefore, it is very confounded to get high ranking in account of oneword keyword
term until the oneword keyword has little online competition. Therefore, this practice
is not encouraged to employ. In order to drive more traffic and top ranking in SERP it
is recommended to employ keyword phrase.
8) Can you tell me some Black Hat SEO techniques?
Some Black Hat SEO techniques are:
● Keyword Stuffing
● Cloaking
● Doorway Pages or Gateway Pages
● Link Farming
● Hidden Text, etc.
9) What is spider?
Spider also called as bot , crawler or robot is a set of computer program that browses
World Wide Web in methodical and orderly fashion as well automatically scan the
web-page and website for updated content and download a copy to its data center
to index
10) Name the bots (spider) of major search engine?
The name of bots/spider of Google search engine is GoogleBot , Yahoo Slurp for
Yahoo search and BingBot for Bing search engine.
Can you differentiate ‘nofollow’ and ‘dofollow’?
Nofollow link is exactly viceversa
of dofollow link. These are noncrawling
link which are not passed by search engines bot and hence can’t be cached or indexed. It is
obvious when we wish to prevent a link from crawling and indexing.
Dofollow link is a kind of hyperlink which says all search engines crawlers to pass
through which also put an impact over page rank. When we opt to employ or attempt
to achieve a dofollow link then it is counted by search engines and sits in the eye of
Google, Bing, MSN, Yahoo etc. as a backlink for your website and enhances your site
ranking.
11) Define Page Rank.
PageRank is a set of algorithm for link analysis named after Larry Page and
employed by Google search engine towards defining a numerical value from 1 to
10 to each component of hyperlinked documents like world wide web. The value
accepts only round figure that means decimal are not allowed. Page rank is calculated
by their inbound links .
12) Establish a difference between PR & SERP.
Ans: PR is Page Rank which is defined by quality inbound links from other website
or webpages to a web page or website as well as say the importance of that site.
SERP stands for Search Engine Result Page is the placement of the website or
webpage which is returned by search engine after a search query or attribute.
13) What is Cache?
Cache is the process performed by search engine crawler at a regular interval of time.
It used to scan and take snapshot of each page over world wide web as well as store as
a backup copy. Almost every search engine result page incorporates a cached link for
every site. However, clicking over cached link show you the last Google cached
version of that specific page rather than of current version.
14) Define Alt tag?
The alt attribute also called as alt tag are employed in XHTML and HTML
documents in context of defining alternative text that is supposed to be rendered when
the element can’t be rendered to which it is applied. One great feature of alt tag is that
it is readable to ‘screen reader’ which is a software by means of which a blind person
can hear this. In addition, it delivers alternative information for an image due to some
specific reason a user can’t view it such as in case of slow connection and an error
occurred in the src attribute.
For example, the HTML for this image will appear something like this:
<img alt=”you can define alt tag just below the input box of image title while
uploading or editing a image.”
src=”<http://www.starpmo.com/wpcontent/
uploads/2012/07/Alt tag.jpg”>
15) What do you know about Adsense?
Adsense is a web program conducted by Google that enables publishers of content
websites to cater text, rich media, image, video advertisements automatically which
are relevant to content of website and audience. These advertisement are included,
maintained and sorted by Google itself and earn money either by per-click or
per-impression basis.
16) Can you define Adword?
Adword is referred as the main advertising product of Google which is useful to
make appear your ads on Google and its partner websites including Google Search.
This Google’s product offer PPC ( Pay Per Click ) advertising which is a primary module
and incorporate a sub module CPC ( Cost Per Click ) where we bid that rate that will
be charged only when the users click your advertisement. One another sub module is
CPM ( Cost Per Thousand Impression ) advertising where advertiser pay for a
thousand impression on flat rate to publisher. In addition it also includes website
targeted advertising of banner, text and rich-media ads. Moreover, the ad will
appear especially to those people who are already looking for such type of product
you are offering as well as offer to choose particular sites with geographical area to
show your ads.
17) What is PPC?
PPC is the abbreviated form of Pay Per Click and is a advertisement campaign
conducted by Google. It is referred as a primary module with two sub module CPC
(Cost-per-click) and CPM (Cost per thousand impression) through bidding and flat
rate respectively. In CPC the advertiser would be only charged when the user click
over their advert.
18) What are the aspects in SEO?
The main aspect in SEO are divided in two class: SEO OnPage
and SEO OffPage.
SEO OnPage includes Meta tag, description, keywords optimization, site structure
and analysis, etc.
SEO OffPage
aspect are Keyword Research, unique and quality content, link
building through Blog Comments, Blog Posting, Article submission, Press Release,
Classified posting, Forum posting.
19) What do you know about RSS?
RSS stands for Really Simple Syndication is useful to frequently publish all updated
works including news headlines, blog entries etc. This RSS document also known as
web feed, feed or channel that incorporate summarized text including metadata i.e.
authorship and publishing dates etc.
However, RSS feeds make the publishers flexible by syndicating the content
automatically. There is a standardized file format XML that lets the information to be
published once which can be visible to several distinct programs. Also, this make
readers more ease to get updates timely by allowing them to subscribe from their
favorite sites.
20) How would you define Alexa?
Alexa is a California based subsidiary company of Amazon.com which is widely
known for its website and toolbar. This Alexa toolbar congregate browsing behavior
data and send it to website, where the data is analyzed and stored and create report
for company’s web traffic. Also, Alexa provides data concerned to traffic, global
ranking and other additional information for a websites.
21) How can you achieve Google Page Rank?
Generally, Google Page Rank is based on inbound links , therefore, more backlinks
you congregate more your page rank will be. Also, it is influenced by rank of page
which is linked to you. One other thing to consider is that older your website will be,
it will be more favorable and trusted to Google. Google reward those websites who
incorporates lots of pages, tons of incoming link and also healthy quantity of internal
links to another pages within the site. In respect of SEO projects, relatively it is not so
significant but delivers a picture about work to perform towards earning inbound
links.
Why the Title Tag in Website is valuable?
In our SEO efforts Title Tags are very earnest. It is highly recommended to include a
Unique Title that exactly says about the contents sits in that page. It is valuable
because this is thing which appears in the search engine result section and tells the
user & search engine, what is about this page.
What is Site Map and distinguish between HTML sitemap and XML sitemap?
A sitemap incorporates list of webpages
which is accessible to users or crawlers. It
might be a document in any form employed as a tool for planning either a web page or
web design that enables them to appear on a website as well as typically placed in a
hierarchical style. This helps search engine bots and users to find out the pages on a
website. The site map renders our website more search engine friendly as well
enhances the probability for frequent indexing.
HTML sitemap can be incorporated directly in a web page for user’s flexibility and
can be implemented through proper design. On the other hand, XML sitemap is
useful only for search engine crawlers or spiders and doesn’t visible to users. It sits in
the root of website.
What’s the significance of Robots.txt file in a website?
Robots.txt file is considered as a convention useful to prevent cooperating web
robots and web crawlers from accessing all or part of a website or its content for
which we don’t want to be crawled and indexed but publicly viewable. It is also
employed by search engines to archive and categorize website and to generate a rule
of no follow regarding some particular areas of our websites.
How Keywords are implemented for optimization?
The best way to opt and implement keywords is to designate those keywords which
are popular, relevant to our content, comprises high search volume and effective.
Stuffing and over employment of keywords must be avoided. In order to get best
result and effect, our pages shouldn’t contain keyword density more than 34%.
Including keywords into title and description is highly recommended.
What is cloaking?
Cloaking is a technique which is used in Black Hat SEO that enables to create two
distinct pages where the page content being presented to search engine spider is
different from that which is being presented to user’s browser. These techniques does
not come under the guidelines of search engines.
Do you know about Blog Flipping?
Blog Flipping is the practice to sale a blog when it becomes famous and popular as
well as driving healthy amount of traffic.
What you opined about HTML either it is Case Sensitive or Case Insensitive?
HTML is case Insensitive . It doesn’t matter and deliver identical result either you
write in Upper Case or Lower Case.
What things are significant in organically ranking a website?
Basically there are various things that is being employed for organically ranking a
website which can be classified in 3 distinct categories:
● Website content: It must be quality and unique content as well as most be well
optimized and well structured.
● Website structure: This include TAGS, clear navigation, ensuring usability,
validation of HTML errors and miscellaneous.
● Backlinks:
You can create a link for any where but prior to this it is obvious
to ensure for relevant site and healthy link.
What steps would you follow to optimize a website?
● First of all we will interview webmaster or website owner to congregate
relevant information, goals and website’s purpose.
● Performing keyword analysis and find out the best search volume keywords
that should be incorporated into the website as well as individual pages of the
website.
● Analyzing the content of website in order to ensure usage of content relevant
keywords and phrases. This comprises titles, “alt” attributes and META tags
(Meta Title, Meta description & Meta Keyword).
● Target & implementing keywords as H1, H2 & so on relevant to the site and its
content.
● Analyzing website navigation.
● Ensuring the robots.txt file and sitemap existence as well as check their
efficiency.
● If required, making recommendations for modifications in website as well as its
each and every page and so on…..
What’s your opinion about link buying?
Generally I avoid this practice. Though other means of paid marketing are also
available. The process of link buying is don’t liked by search engines. It doesn’t
comes under the guidelines of search engine.
Can you establish a difference between SEM and SEO?
EO is a set of processes to get our website or pages appear in search engine result
page. On the other hand SEM is search engine marketing being used in practice to
purchase advertising space in search engine page result.
What strategies would you implement for backlinks?
I would request for backlinks to competitors relevant website as well as provide
reciprocal link if required. In addition, I would attempt to submit press release, article
submission, blog submission and other aspects of offpage
SEO to most relevant and
quality sites.
What do you think about social media in SEO strategy?
Social networking websites are considered as social media which is very effective
and robust for viral marketing. Viral marketing has been proved as very powerful
resource, in the case if our content is unique, attractive and appealing. Some media
Site:
● Myspace
● Digg
● Youtube
● Myspace, etc.
Define and Differentiate Webmaster Tool & Analytics Tool?
Webmaster Tool is a free service catered by Google which provide us a complete
report for indexed data, crawling errors, backlinks information, search queries,
website malware errors, CTR and submitting XML sitemap. Basically, it acts as a
mediator between website and server provide complete overview of data, issues and
other queries
Google Analytics is a free web analysis tool first rolled out in late 2005 but generally
it become available for users in August 2006. This tool acts between website &
internet browser/users and offers complete overview of visitors statistics which
exactly says about general website activities like page views, site visits, bounce rates,
average time spent on site or pages, sources of traffic, location etc. It is also obvious
for tracking Adword queries.
What do you know about Keyword stemming?
It is the practice to find out root word from search query. For instance, a keyword like
“playful” will be split to the word “play” by stemming algorithm that turns it possible.
Thus, the search result appear on the screen will contain the word “play” in it.
What do you know about LSI?
LSI is the abbreviated form of Latent Semantic Indexing . It has been emerged as a
technique of fetching data via establishing a communication among words as well as
employing synonyms in the midst of retrieving the data from the index.
What is the meaning of competitive analysis?
Competitive analysis, as its name suggested it is establishment of a comparison of
data between the website I am optimizing and that website who rank highly in search
results. It will be a great source of idea.
Which industry blogs and sites do you follow?
1. Searchengineland.com
2. SEOmoz.org
3. SEObook.com
4. Seo-theory.com
5. Distilled.net
What is a Status Code?
Whenever a Web server does something to serve a Web page, a status code is generated and written
to the log file for that Web server. The most common status code is "200" - which means the page or
resource was found. The next most common status code is "404" - which means the requested
resource was not found on the server.
When a page is redirected with a server-level redirect, one of the 300-level status codes is reported.
The most common are 301 - permanent redirect and 302 - temporary redirect.
What Google products do you use?
Gmail (including Google Documents and Google Calendar)
Google Voice
Google Wave
Google Chrome
Google Android OS
YouTube
Picasa
Google Earth
Blogger
iGoogle
Do you know who Matt Cutts is?
Currently he is working as head of Google’s Webspam team and he joined google
as a software engineer in January 2000. do you happen to know where I might
find an updated checklist for SEO for web
Is Domain extension (.com, .in, .net, .org) has any effect on
SEO?
Google can easily recognize country specific domains like ".in, .au, .uk" and give weightage
to
that domain in local search results. While for ".com" domains we have to tell our location to
Google through Geotargeting
in order to improve its ranking in particular region. On SEO there
is no effect I have seen yet.... Many big sites run on .net extension despite of having .com, .org..
Change Address Tool from Google Webmaster Tools
Are you planning to transfer an old site to a new URL? Here are instructions on how to get your
new site indexed quickly and considered as the canonical version.
Google as the only SE (Search Engine) that offers “Change of Address Tool” specifically for
transferring an old site to a new site. This is the best way to notify Google of the change as the
request you send will be immediately received by Google and will inform them that the old site’s
reputation should be transferred to the new site.
301 redirections do the same thing but it will take some time before Google will know that the
moving applies to the whole site. Thus, in moving one site to another, it is advisable to use both
301 redirection and “Change of Address Tool”.
Using this tool, changes will stay in effect for 180 days. And within that time span your new site
will be crawled and indexed by Google.
Below is the instruction provided by Google:
On the Webmaster Tools Home page, click the site you want. Determine which site you want or
you are planning to transfer.
Under Site configuration, click Change of address.
In Step 4, in the Select a verified site list, select the new site.
What is Sitelinks (or) Google Authority
Sitelinks are links to other pages on your site that may appear under the result for your
site.Google generates these links automatically ,and not all sites have sitelinks
If you don't want a page to appear as a sitelink.you can demote it.google will take your request
into account when generating sitelinks.you can demote up to 100 urls .
Google Webmaster Tools Fetch As Googlebot
This is the new feature launched today. The Fetch as Googlebot feature itself has been
around for a while and lets you direct Googlebot to crawl a specific URL on a site
you’ve verified you own and see what response Googlebot gets back from the server.
This is helpful in debugging issues with the crawl that aren’t obvious when you load the
site in a browser as a user.
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What are the things we want in article submission?
Article title, article summary ,article body(some sites take no link, some take 1 or 2links in
body),author Bio ( 1 or 2links depends on site),Keywords.
What
is the standard size of an article?
400 to 500 words
What
is the standard size of an press release?
300 to 400 words
What
are the things we want in press release submission?
Press release title, summary, body(some sites take no link, some take 1 or 2links in body),author
Bio ( 1 or 2links depends on site) mainly we put author bio in ress release body if author bio field
no available ,Keywords.
What
is the difference in article and press release?
Articlesize
400 to 500 words ,author bio must, can be written on any topic
Press releasesize
300 to 400 words,author bio not necessary(we can put in body), it is a type of
new about a company or product so only written about a company or product.
What is a long tail keyword?
A long tail keyword is a phrase of three or more words.
What is page view?
Page view“
no. of times a page was viewed”
OR
“No. of time a page was loaded “
What
is a visitor?
Visitor
Visitors are counted by cookies .Default time of visitor is 24 hours.
“Anyone who visit a site is called visitor for that site.”
What
is a Unique visitor?
Unique visitor“
In unique visitor report ,a visitor is counted only once for a specific range of time.”
What
is a New visitor?
New visitorA
visitor that has not made any previous visits.
What
is a Returning visitor/repeat?
Returning visitor/repeatA
visitor that has made at least one previous visit
1. If a website's search engine saturation with respect to a particular search engine is
20%, what does it mean?
a. 20% of the webpages of the website have been indexed by the search engine
b. Only 20% of the pages of the website will be indexed by the search engine
c. 20% of the websites pages will never be indexed
d. The website ranks in the first 20% of all websites indexed by the search engine for its most
important search terms
2. 10 people do a web search. In response, they see links to a variety of web pages. Three
of the 10 people choose one particular link. That link then has a __________
clickthrough rate.
a. less than 30%
b. 30 percent
c. more than 30%
3. Which of the following factors have an impact on the Google PageRank?
a. The total number of inbound links to a page of a web site
b. The subject matter of the site providing the inbound link to a page of a web site
c. The text used to describe the inbound link to a page of a web site
d. The number of outbound links on the page that contains the inbound link to a page of a web site
4. What does the 301 server response code signify?
a. Not Modified
b. Moved Permanently
c. syntax error in the request
d. Payment is required
e. The request must be authorized before it can take place
5. If you enter 'Help site:www.go4expert.com' in the Google search box, what will Google
search for?
a. It will open up the Google help pages applicable to www.go4expert.com
b. It will find pages about help within www.go4expert.com
c. It will only find page titles about help within www.go4expert.com
d. It will direct you to the request page for reindexing
of www.go4expert.com
6. What is Anchor Text?
a. It is the main body of text on a particular web page
b. It is the text within the left or top panel of a web page
c. It is the visible text that is hyper linked to another page
d. It is the most prominent text on the page that the search engines use to assign a title to the
page
7. Which of the following free tools/websites could help you identify which city in the
world has the largest search for the keyword "
six sigma"?
a. Yahoo Search Term Suggestion Tool
b. Alexa
c. Google Traffic Estimator
d. Google Trends
e. WordTracker
8. What term is commonly used to describe the shuffling of positions in search engine
results in between major updates?
a. Waves
b. Flux
c. Shuffling
d. Swaying
9. Are RSS/Atom feeds returned in Google's search results?
a. Yes
b. No
10. Which of the following statements regarding website content are correct?
a. If you have two versions of a document on your website, Google recommends that you only
allow the indexing of the better version
b. Linking to a page inconsistently does not affect the way Google views the page/s. Examples of
inconsistent linking could be http://www.go4expert.com/page/ and
http://www.go4expert.com/page and http://www.go4expert.com/page/index.htm.
c. Syndicating your content could lead to Google viewing the material as duplicate
d. Placeholders for pages which do not have content are never viewed as duplicate content by
11. What does the term Keyword Prominence refer to?
a. It refers to the fact that the importance of choosing high traffic keywords leads to the best return
on investment
b. It refers to the importance attached to getting the right keyword density
c. It refers to the fact that the keywords placed in important parts of a webpage are given priority
by the search engines
d. It refers to the fact that the keywords in bold font are given priority by the search engines
12. What is the term for Optimization strategies that are in an unknown area of
reputability/validity?
a. Red hat techniques
b. Silver hat techniques
c. Grey hat techniques
d. Shady hat techniques
13. Which of the following statements is correct with regard to natural links?
a. They are two way links (reciprocal links)
b. They are from authority websites
c. They are voluntary in nature
d. They are from .edu or .gov extension websites
14. Which of the following can be termed as good keyword selection and placement
strategies?
a. Targeting synonyms of the main keyword
b. Targeting the highest searched keywords only
c. Copying competitor keywords
d. Optimizing five or more keywords per page
15. What does the 302 server response code signify?
a. It signifies conflict, too many people wanted the same file at the same time
b. The page has been permanently removed
c. The method you are using to access the file is not allowed
d. The page has temporarily moved
e. What you requested is just too big to process
16. Which of the following statements about FFA pages are true?
a. They are greatly beneficial to SEO
b. They are also called link farms
c. They are paid listings
d. They contain numerous inbound links
17. What is the name of the search engine technology due to which a query for the word
'actor' will also show search results for related words such as actress, acting or act?
a. Spreading
b. Dilating
c. RSD (realtime synonym detection)
d. Stemming
e. Branching
18. What will the following robots.txt file do?
Useragent:
Googlebot
Disallow:/*?
Useragent:
Scooter
Disallow:
a. It will allow Google to crawl any of the dynamically generated pages. It will also allow the
altavista scooter bot to access every page
b. It will disallow Google from crawling any of the dynamically generated pages. It will also disallow
the altavista scooter bot from accessing any page
c. It will disallow Google from crawling any of the dynamically generated pages. It will allow the
altavista scooter bot to access every page
d. None of the above
19. Which of the following statements about RSS are correct?
a. It is a form of XML
b. It stands for Realtime streamlined syndication
c. It is a good way of displaying static information
d. It is a microsoft technology
20. Which of the following statements are correct with regard to using javascript within the
web pages?
a. It uses up the valuable space within the webpage, which should be used for placing meaningful
text for the search engines
b. Search engines cannot read Javascript
c. It is a good idea to shift the Javascript into a separate file
d. Most of the search engines are unable to read links within Javascript code
21. Which of the following options are correct regarding the Keyword Effectiveness Index
(KEI) of a particular keyword?
a. It is directly proportional to the popularity of the keyword
b. It is inversely proportional to the competiton for the keyword
c. It is directly proportional to the chances of the keyword ranking on the first page of the Google
search results
22. What is the illegal act of copying of a page by unauthorized parties in order to filter off
traffic to another site called?
a. Trafficjacking
b. Visitorjacking
c. Viewjacking
d. Pagejacking
23. Which of the following search engines offers a popular list of the top 50 most searched
keywords?
a. Google
b. Yahoo
c. AOL
d. Lycos
24. Which of the following search engines or directories provides the main search results
for AOL?
a. Lycos
b. DMOZ
c. Google
d. Yahoo
e. Windows Live
25. Which of the following can be termed as appropriate Keyword Density?
a. 0.010.1%
b. 0.11%
c. 34%
d. 710%
e. More than 10%
26. The following robots meta tag directs the search engine bots:
<META NAME="robots" CONTENT="noindex,nofollow">
a. Not to index the homepage and not to follow the links in the page
b. Not to index the page and not to follow the links in the page
c. To index the page and not to follow the links in the page
d. Not to index the page but to follow the links in the page
27. What is Keyword Density?
a. The number of times the keyword is used / (DIVIDED BY) the total word count on page (
MINUS)the total words in HTML on the page
b. The number of times the keyword is used X (MULTIPLIED BY) the total word count on page
c. The number of times the keyword is used in the page description
d. The number of times the keyword is used in the page title
e. The number of times the keyword is used / (DIVIDED BY) the total word count on the page
28. Which of the following are examples of agents?
a. Internet Explorer
b. Search engine spiders
c. Opera
d. SQL Server database attached to a website
29. If you search for the term "iq test" in the Word Tracker keyword suggestion tool, will it
return the number of independent searches for the term "iq"?
a. Yes
b. No
30. Cloaking is a controversial SEO technique. What does it involve?
a. Increasing the keyword density on the web pages
b. Offering a different set of web pages to the search engines
c. Hiding the keywords within the webpage
d. Creating multiple pages and hiding them from the website visitors
31. Which of the following facts about Alexa are correct?
a. Alexa provides free data on relative website visitor traffic
b. Alexa and Quantcast provide information on visitor household incomes
c. Alexa is biased towards US based traffic
d. Quantcast only tracks people who have installed the Quantcast toolbar
This is the last question of your test.
32. Google gives priority to themed inbound
links.
a. True
b. False
33. Which of the following methods can help you get around the Google Sandbox?
a. Buying an old Website and getting it ranked
b. Buying a Google Adwords PPC campaign
c. Placing the website on a sub domain of a ranked website and then 301 redirecting
the site after
it has been indexed
d. Getting a DMOZ listing
34. A Hallway Page is used to:
a. Attract visitors from the search engines straight onto the Hallway Page
b. Organizes the Doorway Pages
c. Helps people navigate to different Doorway Pages
d. Enables search engine bots to index the Doorway Pages
35. Which of the following options describes the correct meaning of MouseTrapping?
a. The technique of monitoring the movement of the mouse on the webpage
b. The technique of monitoring the area on which an advertisement was clicked
c. The web browser trick, which attempts to redirect visitors away from major websites through a
spyware program
d. The web browser trick, which attempts to keep a visitor captive at on a website
36. What is the most likely time period required for getting a Google page rank?
a. 1 week
b. 3 weeks
c. 2 months
d. More than 3 months
37. All major search engines are case sensitive.
a. True
b. False
38. Which of the following website design guidelines have been recommended by Google?
a. Having a clear hierarchy and text links
b. Every page should be reachable from at least one static text link
c. If the site map is larger than 100 or so links, you should break the site map into separate pages
d. Keeping the links on a given page to a reasonable number (fewer than 100)
e. Use less than 30 images or graphics per page
39. How are site maps important for the search engine optimization process?
a. Site maps help the search engine editorial staff to quickly go through a website, hence ensuring
quicker placement
b. Google gives credit to the websites having site maps. The GoogleBot looks for the keyword or
title "Site Map" on the home page of a website.
c. Site maps help the search engine spider pick up more pages from the website
d. None of the above
40. Google looks down upon paid links for enhancing page rank. If a website sells links,
what action/s does Google recommend to avoid being penalized?
a. The text of the paid links should state the words "paid text link" for Google to identify it as a paid
link
b. Only Paid text links to non profit websites should be accepted
c. Paid links should be disclosed through the "rel=nofollow" attribute in the hyperlink
d. Paid links should be disclosed through the "index=nofollow" attribute in the hyperlink
SEO - Q & As
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